Media/Advertising Strategy

HMS works with clients to make their case to target audiences in the clear, sharp language that commands interest and keeps voters informed of their stake in a candidate’s victory or buyers mindful of their reason to purchase a product or service. Where political campaigns are concerned, we understand voters demand a positive case for electing a candidate and wish to hear criticism of an opponent only in straightforward, factual terms. Done right, political mail, broadcast, and new-media campaigns sound an engaging tone that stands out among the more jarring material too common in current politics.

HMS Advertising Strategy page complete